MMC 6725

The Uberfication of Real Estate

We are a society of ultra-convenience.  We use our smartphones for instant information from giant search engines like Google and Bing, we stay connected to friends and strangers all over the world on social media networks such as Facebook and Twitter and we can get a ride with push of a button from apps comparable to Uber and Lyft.  We live an on-demand lifestyle with the ability to order almost anything online from websites similar to Amazon and Zappos and have it delivered within a few days to a few hours.  We watch our favorite movies and televisions shows on streaming sites like Netflix and Hulu.  It’s even possible to purchase a used-car online from private sellers on eBay or auto dealers such as CarMax.

How far away is a reality where we make much larger, life-event purchases online – like buying a home?  How will the home buying process evolve in this convenience economy?  While there’s still a long way to go, the uberfication of real estate has begun.

Mobile App Home Search

The National Association of Realtors® suggests that 89% of home buyers used the internet to search for homes.  Shoppers are using sites like New Home Source, Zillow and to search properties with all the features on their wish list that are available in the zip codes they desire.  They can view floor plans, photos, videos and virtual tours from their mobile phone to explore a home before ever visiting the actual location.  They can also find and hire a realtor with plenty of experience in home sales and knowledge of the community to guide them through the process of purchasing a new or resale home.

the uberfication of real estate

Many home buyers are out and about doing their own home search in the neighborhood they want to live in.  According to the National Association of Realtors latest data, 38% of home buyers drive by properties they found online.  For this type of home shopper, mobile apps like HomeSnap let the user snap a photo of a home and pull up all the pertinent sales info from its estimated value to what schools are in the area.  I’ll show you how it works in the video below.


Virtual Reality in Home Buying

Real Estate is slowly moving from the virtual tour, where users can see a 360-degree view of each room inside a home with the click of a mouse, to a virtual reality tour where buyers wear goggle-like headsets and walk around the property from anywhere in the world.

In the tweet above, Microsoft shared a New York Times article where real estate buyers in New York City sported Samsung Gear headsets to experience a property that was not built yet.  Developers are hiring designers to create virtual renderings of their buildings based off architectural plans.  Their hope is to be able to sell the homes before they ever begin construction.

An online marketing firm out of Texas, BDX or Builders Digital Experience, is beginning to demo a virtual reality tour for national home builders to use on a larger scale.

A “fully immersive interactive tour of a model home” could be very useful for home builders as well as relocation services and realtors.  This “self-navigation through the home gives a more realistic sense of flow and layout” than the current virtual tours offered online.   With this technology a home shopper can do more than get 360-degree view of a property.  They can virtually walk through a new home step by step.

For homebuilders, this wouldn’t negate the need to build a model home.  Many home buyers enjoy the experience of touring a fully-merchandised model to see built out options and upgrades or simply to gather décor inspiration.  But a virtual reality walk-through would be a welcome tool for buyers purchasing a home from another state or country.

There are several different virtual reality headsets on the market that can be used with a smartphone, computer or gaming system to view virtual or augmented reality content.  Samsung Gear VR was mentioned in the New York Times article and currently sells for $99.  To name some others, there’s Oculus Rift, which is owned by Facebook, and will cost around $599.  The PlayStation VR Headset will be released this fall and is expected to run you $399.  The Microsoft HoloLens, which will have a full Windows 10 platform integrated into the wearable device, has a whopping price tag of $3,000.

For now the most cost-effective option I could find is Google Cardboard.  I bought one online for about $10 and you can check out my quick demo below.


Push Button, Get Mortgage

Rocket Mortgage by Quicken Loans debuted during Superbowl 50 in February 2016.  Their slogan is “Push Button Get Mortgage”.  A very simple and direct message implying home buyers can apply for and get a decision on a home mortgage from their mobile phone.

However, their commercial caused quite a controversy on twitter.  Many people implied that a mortgage is just one of those things that shouldn’t be easy or convenient.

There definitely seems to be concern and possibly confusion among these social media users that offering a convenience product somehow relates to less- stringent loan decisioning models.  Quicken Loans was quick to respond the following day that it was not changing its guidelines, but Rocket Mortgage makes the process of applying for a mortgage less intimidating and easier to understand.

And to be fair, there were also many users in the Twitter-verse that thought the Rocket Mortgage Superbowl commercial was very well done and some who seemed excited to simplify the dreaded process of securing a home mortgage or refinancing their current loan.


Overall, the smartphone has dramatically changed our way of life and will continue to do so with emerging technology and applications that focus on convenience and user experience.  It will be up to each individual to weigh the pros and cons of these new processes to determine if they are helpful and effective in their personal life.  It’s definitely exciting to see what products will become mainstream and which will fade out into obscurity.


Google Backs Digital Journalism

Google.  A revolutionary idea that turned a noun into a verb by connecting the world through zetabytes of data and information.  The answers to almost everything you ever wanted to know at your fingertips and accessible to billions of people around the globe.  What started as a small tech start-up out of Stanford University in 1997 single-handedly changes the digital landscape.

Now Google is turning its attention to digital journalism.  The billion dollar company will invest €150 Million in the Digital News Initiative in Europe.  This initiative is a partnership between Google and many publishers to help advance electronic journalism by funding new and confident ideas.  It was this collaboration that helped create Google’s Accelerated Mobile Pages, which is comparable Facebook’s Instant Articles.

Last summer, Google introduced News Lab.  It is an extensive resource where news and media professionals can access tools and programs related to the research and distribution of information.  Some lessons help you set up google alerts while other tools help you determine what topics are trending and popular like in the tweet above. 

There is a popular debate as to whether technology has simplified our lives or just made them more complicated.  Well, Google has undoubtedly streamlined the work of media professionals.  These latest advancements are incredibly valuable to journalists who not only report the news but are responsible for the production of their stories across multiple digital and social media channels.

Google purchased the phenomenon that is YouTube in 2006.  There are more hours of video uploaded to YouTube in one month than was broadcast on ABC, CBS and NBC in 60 years.  And thanks to YouTube, user-generated content has become a major part of reporting on current events.  However, a journalist cannot just type a topic into YouTube’s search bar and then share any video they find.  To remain credible and trustworthy sources, the media must verify the authenticity of any UG video they broadcast.  This video by Storyful explains how they use YouTube and other Google services to mine social media channels for news worthy stories.

Some other tools that can help in this process are the YouTube Data Viewer by Amnesty International’s Citizen’s Evidence Lab and Storyful’s YouTube Newswire.  These vehicles assist journalists in obtaining eyewitness videos and in finding original content using reverse image search to locate earlier versions of the same video.

Another great contribution from Google that significantly altered how a journalist manages their day-to-day workload is Google Maps.  It’s all about location, location, location.  Google Maps is a helpful resource in verifying whether digital content is genuine.  The media uses Google Maps street view to compare landmarks from cities on the other side of the world to landmarks seen in videos sent in by users to establish whether or not they are real.  They can also enter the latitude and longitude of a city to find social media posts from users in that area.  This can help the journalist find sources for a developing story as well as user generated content directly from where the event is taking place.

As the media evolves in a digital and social space, Google continues to step up with the tools journalists need to maintain their accuracy and integrity as truth seekers.

Is Karachi Prepared for Heatwave 2016

A few weeks ago, I wrote an article about how CNN International Correspondent, Saima Mohsin, used social media to enhance her journalism. In that article, I shared some of Mohsin’s Twitter posts where she fiercely called out the Chief Minister of Sindh and the Pakistan People’s Party for not doing enough for the people of Sindh during last year’s deadly heatwave.  What killed more people than the unrelenting heat was that the poorest, weakest and most vulnerable populations had inadequate supplies and knowledge with which to combat the heatwave.

Eight months after the record heat killed over 1,000 Pakistanis, we take a look at what needs to be done to improve conditions in Sindh to ensure the people are ready for the next scorching summer.

Since the disaster of June 2015, many have called upon the Pakistani government to provide public service announcements about the symptoms of heat stroke and how to treat it.  During the last heat wave, which occurred during Ramadan, the ninth month of the Islamic calendar observed by fasting, many Pakistanis were drinking no water from dawn to dusk.  It wasn’t until over 400 people had died that anyone broadcasted the need to suspend their fast due to the emergency.  

The impact of the sweltering weather took the city by surprise and medical facilities were overrun.  Their hospitals need to be ready with excess supplies for rehydration, cots and linens and have all staff prepared to deal with a flood of patients seeking medical attention this summer.

Most importantly, the power must remain on.  Due to massive power outages, many in Karachi were without electricity and could not run fans or cooling apparatuses.  This turned an intolerable weather occurrence into a deadly disaster.

 The Sindh High Court is asking NEPRA (National Electric Power Regulatory Authority) to release their findings into “the discriminatory distribution of electricity by K-Electric in Karachi before the court proceeds with a petition seeking a judicial probe into the 1,000 deaths during last summer’s heatwave.”   K-Electric is accused of shutting off entire grids due to electricity theft in low income neighborhoods, leaving paying customers without power too.

Even today, Karachi is experiencing a mild heatwave expected to last until March 3, 2016.  But there is no mention of this on K-Electric’s Facebook Page.  Instead their posts revolve around more scheduled maintenance shutdowns and something called Operation Burq, their program for thwarting electricity theft and defaulters.

How Facebook Will Transform the News

Facebook has been making significant contributions to social journalism in recent months.  They have introduced Instant Articles, Facebook Mentions and Signal, all of which will enhance how news is created and how it is consumed.  This extraordinary company has the potential to profoundly change the world, as if they haven’t already.  Yet, some news organizations are screaming wolf, suggesting that Facebook has too much power.

What influences will Facebook bestow upon us over the next five years and will this help or hurt our established news organizations?

Facebook as a news organization

With Facebook’s interest in hosting news articles through their own site, rather than driving traffic to the website of the media outlet, rumors have surfaced that Facebook could possibly become its own news outlet.  It’s not a huge leap to think of a Facebook News department complete with writers, reporters, photojournalists, producers and editors.  They are already deliver and distribute the news, so curating it makes sense.

Perhaps a more fitting scenario of Facebook entering the new curation industry would be for the social network to acquire an established news publisher, like Forbes.  This kind of procurement would be aligned with Facebook’s known behavior having purchased companies like Instagram, WhatsApp and Oculus.

While this probably isn’t a true focus of Facebook (more like Twitter), Facebook could better serve media outlets and news organizations, if they had first-hand experience with the industry’s biggest challenges.

Wearables and augmented reality

Wearables and virtual reality still seem a bit futuristic.  Sure, we have tastes and samplings of both including the Apple watch and Google Glasses.   However, Facebook’s acquisition of Oculus suggests that this type of technology could soon be a part of our everyday lives as well as our social experiences.

Mark Zuckerberg confirmed last year that the company was working on a new platform using augmented reality.  Augmented reality would augment a user’s vision using a wearable like a contact, so the user isn’t distracted by looking down at a smartphone.  Facebook is calling it a head-up experience.

There aren’t many details as to how this technology would be consumed in the daily lives of its users or how news organizations could capitalize upon it.  However, with increased use of live streams, one could argue that in the future, we will be able to assemble these live streams to experience any event first hand, as if we were there.


Facebook Messenger allows users to send instant private messages to their friends and Facebook’s WhatsApp is already sending and receiving more messages than traditional SMS.  People want to share experiences and moments with their friends the way they do on social media but privately. This technology will continue to develop and new ways to message through photos and videos will emerge.

How will messaging affect the news?  With the amount of data Facebook has compiled on its users, it could predict which news stories are of interest to a specific person based on their behavior and location and send those directly using whatever platform comes next for messaging.

For me, it’s not a question of Facebook having too much power.  It is a reality that Facebook and other social media networks produce a greater awareness of what is happening in the world around us.

How a Social Profession Embraces Social Media

Journalism is a social profession.  From an interviewee to a source to your audience, reporting the news requires communicating with many people.  It’s a vocation of asking the right questions and really listening to what is being said.  It is a career built upon community.  Therefore, it’s completely logical that social media would be an ideal tool for this collaboration.

Newsroom culture is decisively evolving with a considerable emphasis on digital and social media.  Its not uncommon for traditional journalists to be resistant to implementing social media into their daily routine.  They often view it as a new technology rather than a medium of sharing information.  One way of overcoming newsroom opposition to social media is to show conventional reporters how these tools can make their job easier and more effective.   Here we look at three specific newsroom roles and how they can get the most benefit out of these powerful channels.

Foreign News Correspondent

A foreign news correspondent needs to report news from a country different from where their news organization is based.  This journalist can overcome geographic barriers as well as report the news at a rapid speed using a social platform such as Twitter.  They can easily reach millions of people around the world, find new sources to help develop stories and present their content in real time on this channel.

Clarissa Ward is a senior international news correspondent with CNN based in London.  Below is an example of how she uses Twitter to share information she gathered in Syria.  This particular post was retweeted 19 times so far.

Local Beat Editor

This type of journalist needs to reach out to their local community.   A platform like Facebook could be very beneficial for social listening and connecting a journalist their audience.  It can provide answers to “What is your community talking about right now?”, “What concerns do they have?”, and “What are they most interested in?”.  Social media can assist a local beat editor in getting to know their audience so they can better serve them.

Dayna Roselli, local news personality in Las Vegas, uses Facebook to interact with her community.  In this post, Dayna is introducing a new feature to KTNV’s website where viewers can upload surveillance video from their home to help police identify burglary suspects in the area.

Submit your surveillance or phone video to our NEW “Caught On Camera” section. You will be able to see what’s happening in your neighborhood! I explain how it all works in this video.

Posted by Dayna Roselli on Wednesday, February 3, 2016

Television News Cameraman

A photojournalist could find many benefits in using social media to showcase visual images and video content.  They can give the audience a behind the scenes perspective or help them tell a story in a new way.  Channels such as Vine, Instagram and Periscope are becoming increasingly popular for reporters to share photos and videos.

Vines are extremely sharable and since they are only six seconds long, they can quickly be uploaded and shared via social media.  Here is a look at how one journalist used Vine to record the aftermath of a suicide bombing of a US Embassy in Turkey.

How One Reporter is Enhancing Her Journalism with Social Media

Saima Mohsin, an international correspondent for CNN based in Bangkok, Thailand, is using social media platforms to distribute news and information around the world.  From Pakistan to Palestine, Mohsin reports of the unrest in war torn countries and breaking news across Asia using her Twitter, Facebook and Instagram accounts.  She does more than just observe and report; she participates.

Here is a look at how one journalist is using social media to report the news.

Real Time Journalism

Mohsin has covered significant news events including the Malaysian Airlines Flight MH17 plane crash and MH370 disappearance, the attack on Malala Yousafzai and the Karachi terror attacks.  With each of these stories, Mohsin has been able to quickly circulate information about these events on social media without having to wait for the nightly news broadcast.

This new technology has placed more demands on today’s journalists.  They have to work faster and do much more than those who came before them.  For instance, they need to do research, interviews, record video, edit video, and distribute their stories on several different mediums from blogs to social media.  And they need to do it all right now.  The tweet below exhibits how increasingly demanding audiences have become and how accustomed we now are to receiving our news the moment it occurs.


Behind the Scenes

Journalists use social media to not only share their assigned stories, but also to gather information on developing stories, contact sources and give viewers a behind the scenes look at the subject that they may not be able to share in their network package.  This is demonstrated on Mohsin’s Facebook and Instagram pages.

In 2014, Mohsin arrived in the Philippines as Typhoon Hagiput was making landfall and shared this photo on Facebook.  Mohsin and her team were headed into the storm in Lezgapi as hundreds of thousands were being evacuated.


Mohsin’s Instagram account is an artful collection of stunning images.  Scrolling through them could be considered a crash course in geography, politics and world affairs.  Below are some clips from Mohsin’s Instagram profile.  Each tell their own captivating story without the need for many words.






Journalism and Advocacy

The way Mohsin uses social media puts her journalism on a different level than most of her fellow journalists.  In the Twitter post below, Mohsin shares a very graphic image of deceased bodies following a horrific heatwave in Karachi, Pakistan.  Saima goes further by tagging the Chairman of the Pakistan People’s Party in the post.  Did she do this to seek help for those affected or to hold someone accountable for their part in this tragedy?


Her personal outrage at how many people needlessly died during the heatwave led to this op-ed piece where she fiercely calls out the Chief Minister of Sindh for not doing enough to help the people of Karachi.


Mohsin clearly took this story very personally and used her position as a journalist to advocate for the people of Karachi.  Much of this activism was done through social media and demonstrates the power of this medium.

It is clear from these examples that Saima Mohsin’s journalism is enhanced by her use of social media.  While social media may never replace traditional broadcasting methods, it is sure to continue to be one of the most desired ways to consume the news because it is fast, concise and just as compelling.



7 Things We Could Do Without on Social Media

I love social media. It’s an amazing platform for keeping up with friends and family, following my favorite brands, getting word out about my business and staying informed of current events and the latest trends.  It’s also quite entertaining and provides a welcome distraction from a busy day.  However, there are moments where social media makes me want to send my beloved smartphone to a watery grave at the bottom of the Bellagio fountains.

So here’s a list of some of my biggest annoyances on social media. I asked my Facebook friends to share their opinions as well. You’ll see some of their replies to this question: “What’s your social media pet peeve?”


Clickbait is a spectacular headline that piques your interest and then leaves you hanging (unless you click on the link).  This trick tactic drives traffic to what is ultimately mediocre content and unfulfilling articles.


Picture Galleries

Using photos to supplement an article is fantastic.  But hijacking a story by placing each image on a different page thereby forcing the reader to hit the next button several times is supremely annoying.  We just don’t have the patience to go through this tedious routine and we’ll probably quit after a few photos.

Surfing Social Media While Were Hanging Out

Put the phone down! Scrolling through your NewsFeed during a dinner or other social event is basically telling the people in front of you that they just aren’t as exciting as what’s happening online. Some of us are so busy trying to capture the perfect pic for Instagram that we miss the experience we’re attempting to preserve.


Social Media Hiatuses

We all have that friend on Facebook who feels the need to announce their very difficult decision to deactivate their account due to #toomuchdrama.  What’s maddening about these spirited individuals is that they are back online the very next day and they’re usually the ones causing the conflict.  You know who you are.

The Chain Letter Post

Anything that asks you to share if you believe in Jesus, type amen if you could use a windfall of money or asks you to tag your friends and something good will happen to you.  Rather than being inspirational or motivating, these posts are actually scams.  A recent article from details how liking, sharing or commenting on these posts can make you susceptible to malicious phishing links, spam and unsolicited messages.

Excessive Hashtags

A strategically placed or clever hashtag is a nice touch to your social media posts and helps to catalogue your update so it can be seen by other users.  However, especially on Instagram, we see a ridiculous number of hashtags being used for a single post.  This hashtag mania inspired a BuzzFeed article titled Dear Everyone: Its Time to Stop Using So Many Hashtags which is quite ingenious and properly indexed  with #pleasetagresponsibly.



This is an all-encompassing category. We don’t need every single detail of your life. Keep your posts simple and drama free. Please refrain from giving your Oscar nominated performance of how the whole world has let you down. There’s a fine line between what we’re willing to empathize with before we all turn on you. That being said, who doesn’t love a good online debate?



What’s your social media pet peeve?

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Sharing Smiles: Why These Publishers are the Most-Shareable on Facebook

Newswhip released their Most-Shared Publishers on Facebook rankings for October 2015.  The big three, who are often unchanged in their standings, were, and  A string of hard news stories drove up the ranking of conservative news publishers while Halloween proved to be a big draw for sites publishing more topical content.


Buzzfeed’s success in sharability often comes down to their offhand voice, casual tone and sparkling personality.   They use humor to attract readers attention and aren’t afraid to use expletives.  With over six million page likes, it’s not uncommon for their posts to be shared thousands of times within the first day.


When skimming social media for entertainment, a classic Buzzfeed quiz is a seamless distraction.  While this type of post has basically no scholastic value, it is a fun and shareable piece of social content.

The Huffington Post provides a mix of entertainment and news.  They often poke fun at articles they share with their fans and have a sarcastic voice.  They cater to “internet lovers” and “news junkies” per their Facebook profile.

Fox News shares the hard news stories and is a leader in breaking news developments.  They share tons of photos and videos to complement their posts and they have a more traditional, if not conservative, news presence.

What each of these trailblazers has in common is that they are able to achieve an emotional connection with their audience.  They humanize their stories and use lists and loud headlines to break through the noise of a Facebook news feed.  These are all essential pieces of creating sharable content according to BufferSocial’s Garrett Moon.  Moon explained, “You can make a huge impact in the number of shares your post receives just by spending some extra time on the headline.”


Some differences between these pages’ posts are whether they are promoting external links or their native articles.  Native posts are created and shared within the social channel you are using (Facebook).  For example, when posting a video, you can upload it to Facebook (native) or post a link to the video on YouTube (external).  Native videos tend to see more engagement and a higher share rate on Facebook.  Both Buzzfeed’s and Fox News’ biggest stories for October 2015 were native.

Still, posting external links is an important practice as it is known to optimize a site’s search engine optimization.  As explained in the Newswhip article, “Each of the top five publishers for October posted large amounts of external links, indicating that encouraging readers to visit a flagship website is still a primary aim,” (Duffy, 2015).

What I have learned from watching these three publishers is to keep your social media posts conversational.  When sharing information on social media, you are often triggering an emotion in your reader and hopefully sharing a smile.

Which Social Media Prediction Will Take Home the Gold in 2016

As we roll into 2016 with high expectations of the Summer Olympic Games and the US Presidential Election, we also wonder which social media trends will rise to the top and take home the gold, so to speak.  With the constant evolution of technology, social media experts are making predictions of what the future holds in store for social media in 2016.  Businesses should take notice of emerging trends and begin to integrate these forecasts with their social media strategies to stay ahead of their competitors and on the cutting edge of innovation in their industries.

Bronze: Social Commerce

In 2016, experts predict you’ll see an upsurge of direct sales on social media channels.  Buy buttons will multiply as call-to-actions within social media ads.  Some applications are even working on programs where all you have to do is type “buy” in the comments to trigger the online shopping cart.  Jayson DeMers predicts in this Forbes article, “By the end of 2016, most major social media brands will feature some kind of buy button naturally as an element of their advertising campaigns.”

Silver: Twitter Algorithms

Much the way Facebook doesn’t allow your page’s posts to be seen by all of your followers organically, Twitter will have to make adjustments to their scrolling feed to continue being profitable.  The need for Twitter advertising will skyrocket in 2016 if an algorithm is activated and businesses will in essence be charged for visibility.  Neil Patel explains in this Social Media Examiner article, “The algorithms are continually becoming harder to leverage via organic means, so if you want maximum traffic you’ll have to spend money on ads.”

Gold: Live Streaming Video

Applications like Meerkat and Periscope are becoming increasingly popular.  In 2016, we will see live streaming video enter the mainstream of social media practices.  New competing apps, like, will begin to break into the market.  As we’ve seen with sites such as Napster, intellectual content laws may be challenged if and when copyrighted material is broadcast live on these streaming services.  “For the time being, Periscope and Meerkat can claim they’re not fostering any piracy, while still benefiting from it,” said Dan Reilly in this 2015 Fortune article on the subject.

Honorable Mention: Social Media Analytics

In 2016, we’ll notice companies make bigger investments in social media intelligence, using third party management tools and predictive analysis to meet their customers’ expectations.  “A company culture that seeks accurate social media data and acts on it appropriately will be rewarded with a healthier bottom line than those who would rather shy away from digging into their social data,” explained Andy Vale in his recent article on Socialbro.

Author’s Pick: Wearables

Wearables are everywhere.  From the Fitbit to the Apple Watch, consumers are intrigued by the latest and greatest technology gadgets.  I believe that in 2016, we will witness these wearables become more integrated with social media as people share their results to remain accountable for reaching their fitness goals as well create communities of people with shared interests.  “Wearable technology is starting to emerge as the next inevitable game-changer in the tech world. Already, more than 20 percent of American adults own a wearable device,” shared Larry Alton in a 2015 Huffington Post article.

Engagement Through Emotion on Social Media

Social media was flooded with posts following President Barak Obama’s announcement of an executive order on gun control Tuesday morning. Rather than the posts being littered with information about the proposed laws, the conversations focused on Obama’s demeanor during his speech. Most posts contained a short video clip of the President wiping away tears as he spoke of the victims of mass shootings.

obama fb post

An image of a social media post shared Tuesday on MSN’s Facebook page

The most captivating thing about these reports was that the executive order played second fiddle to the President’s emotional moment. Our Commander-in-Chief, the embodiment of strength and power, displaying vulnerability took the lead while the proposed laws were buried in the copy. This structure indicates it was considered information of lesser importance. Information that could or could not be included depending on the space and time available to deliver the report. The five W’s (who, what, when, why, where), a fundamental of journalism, did not refer to guns or executive orders. The five W’s instead emphasized that the President of the United States cried on Tuesday during a speech about murdered first graders.

Social media is about connection and engagement. Therefore, social journalism should not only educate and inform, but invoke sentiment of some kind. This video humanized a world leader and made this government action something that could be related to by many. It was reported that many people in the audience cried right along with the President, including comedian, Amy Schumer, who has actively supported stronger gun laws since a mass shooting at a movie theater showing her film, Trainwreck, last summer. Likewise, the video audience could also share in this experience and connect with the content in a meaningful way.

President Barack Obama cries during speech on gun control

Multimedia content, such as this video, allows people to consume journalism in many different forms.  Videos are particularly shareable because they can tell a story in a fraction of the time it takes to read a written article.  Through video, viewers can experience an event firsthand rather than have it described to them.  While video is not a new concept, using social media as a delivery system to broadcast visual journalism, is rapidly evolving on a daily basis.

Check out this recent CBC interview on how social media videos changed the biggest news stories of 2015.