Social Media Calendar Example

Epcot Social Media Schedule

This week we are creating one month of fictional social media posts for a brand – Epcot at Disney World Resort in Orlando, Florida.  This is hypothetical and is only a class assignment.  This is not a real schedule for Epcot.

Planning a month long schedule takes extensive planning and research.  You must review event calendars, actual calendars, international calendars, performance schedules, construction schedules and more to have a comprehensive understanding of all the content that will go into your social media editorial calendar.  Then cross reference all of this information with your goals, strategy, objectives and tasks for the time period.  Without further ado, here is my editorial calendar for Epcot for the month of April 2015.

Park: Epcot

Month: April 2015

Goals: Promote Epcot International Flower and Garden Festival to keep momentum as we roll into weeks five through nine of the annual event.  Drive traffic to live performances.

 

Wednesday, April 1:

FB: Don’t fall for any of these April Fool’s Day pranks. Be cautious. #aprilfools

Twitter: Don’t fall for any of these April Fool’s Day pranks. Be cautious. #aprilfools

http://goo.gl/qhdMo4

insert graphic with April Fool’s typesetting

 

Thursday, April 2:

FB:  Happy Pascua Florida Day!  Florida residents receive 10% off admission to Epcot with your Florida ID.  #pascuafloridaday  #epcotsavings

Twitter: Show your Florida ID and save 10% off admission to Epcot today only!  #pascuafloridaday #epcotsavings

Include graphic for Pascua Florida Day – can we incorporate mouse ears in some way?

florida

 

Friday, April 3:

FB: Join us for the Garden Rock Concert Series!  This weekend’s musical act is The Orchestra!  Shows at 5:30pm, 6:45pm and 8:00pm Friday, Saturday and Sunday at America Gardens Theatre. #theorchestra #gardenrock

Twitter: The Orchestra is rocking all weekend at Epcot’s IFGF. #theorchestra #gardenrock

http://goo.gl/3c7EPP

The Orchestra - Promo b-w photo portrait resized

 

Saturday, April 4:

FB: Happy Passover to all our friends around the world.

Twitter: Happy Passover to all our friends around the world.

create passover graphic with world showcase images

 

Sunday, April 5:

Happy Easter!  It’s not too late to make dinner reservations at one of our many international restaurants with table service and special Easter dinner menus.  #easterdinner #epcotdining

Twitter: Plans for Easter dinner?  Think Epcot Dining. #easterdinner #epcotdining

http://goo.gl/p8VIV1

Photo content – disney characters enjoying an easter dinner

 

Monday, April 6:

FB: Anna and Elsa topiaries are a spectacular favorite at Epcot’s International Flower and Garden Festival.  Enjoy a behind the scenes look of the royal sisters with horticulture manager, Eric Darden. #frozen #freshepcot

Instagram: Behind the scenes of Anna and Elsa topiaries.  #freshepcot #frozen

 

Tuesday, April 7:

FB: Timber! Don’t miss axe-throwing Canadian Lumberjacks performing daily on Mill Stage in the World Showcase.  Today’s remaining showtimes are 11:45am, 1:15pm, 2:15pm, 3:45pm, 4:45pm and 6pm. #lumberjacks #epcotshows

Twitter: Timber! Don’t miss axe-throwing Canadian Lumberjacks performing six times daily! #lumberjacks #epcotshows

canada

 

Wednesday, April 8:

FB: Light up the night. IllumiNations: Reflections of Earth Firework Spectacular.  Nightly at 9pm. #epcotfireworks

Instagram: Light up the night.  IllumiNations: Reflections of Earth Firework Spectacular.  9pm nightly.  #epcotfireworks

SONY DSC

 

Thursday, April 9:

FB: Butterflies on the Go presented by Go Go SqueeZ details the epic journey of the Monarch butterly.  #futureworld #butterfliesonthego #freshepcot

Instagram: Butterflies on the Go presented by Go Go Squeeze.  #futureworld #butterfliesonthego #freshepcot

rEffiesButterfliesseamless1_highres

 

Friday, April 10:  

FB: Join us for the Garden Rock Concert Series!  This weekend’s musical act is The Village People!  Shows at 5:30pm, 6:45pm and 8:00pm Friday, Saturday and Sunday at America Gardens Theatre. #villagepeople  #gardenrock  #ymca http://goo.gl/3c7EPP

Instagram:  The Village People are rocking all weekend at Epcot’s IFGF. #villagepeople #ymca  #gardenrock http://goo.gl/3c7EPP

 

Saturday, April 11:

FB: Epcot Poll: What is your favorite Epcot attraction? #epcot

Twitter: Epcot Poll: What is your favorite Epcot Attraction?  #epcot

post graphic with question in typeface

 

Sunday, April 12:  

FB: Today is International Day of Human Space Flight!  Celebrate with authentic NASA-style training and out-of-this-world space launch on our shuttle simulator at Mission: SPACE. #beanastronaut  #shuttlelaunch

Twitter: Celebrate International Day of Human Space Flight on our shuttle simulator at Mission: SPACE. #beanastronaut #shuttlelaunch

mission-space-gallery12

 

Monday, April 13:  

FB and Twitter: Visiting Epcot soon?  Be sure to check out these 10 tips and tricks to Epcot before you arrive.  #epcothacks

create blog article to link

 

Tuesday, April 14:

FB: Matsuriza showcases the time-honored form of drumming, Taiko.  See performance schedule for this entertaining percussive troupe here: https://disneyworld.disney.go.com/entertainment/epcot/matsuriza/

#epcotshows

Twitter: Let the beat drop.  Check out this Taiko troupe perform in Matsuriza! #epcotshows

http://goo.gl/WAhS0g

mas

Wednesday, April 15:

FB: Don’t Stress Tax Day!  Unwind and enjoy fresh tastings at one of the many outdoor kitchens at the International Flower and Garden Festival.  #freshepcot #epcotdining

Twitter: Unwind and enjoy fresh tastings at one of the many outdoor kitchens at  Epcot’s IFGF. #freshepcot #epcotdining

outdoor kitchen

 

Thursday, April 16:

FB: What to pack when you vacation to Epcot?  Check out pinterest for more information than you’ll ever need! #epcot #packrat  https://www.pinterest.com/explore/disney-world-packing/

Twitter: Check out these pinterest posts for your Disney vaca packing lists. #epcot #packrat

http://goo.gl/YbJ76b

suitcase

 

Friday, April 17:  

FB:  Please welcome John Secada to the Garden Rock Concert Series stage!  Performances at the America Garden Theatre Friday, Saturday and Sunday at 5:30pm, 6:45pm and 8pm.  #gardenrock #justanotherday https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Twitter:  Please welcome John Secada to the Garden Rock Concert Series Stage. #gardenrock #justanotherday http://goo.gl/3c7EPP

Jon-Secada

 

Saturday, April 18

FB: B’net Al Houwariyate is a musical journey with exhilarating sounds, rural chants, urban beats and spirited rhythms that inspired Spanish Flamenco. Look at today’s performance schedule at World Showcase. #epcotshows http://goo.gl/9U7FjT

Twitter: Enjoy the exhilarating sounds of B’net Al Houwariyate. #epcotshows http://goo.gl/9U7FjT

bnet

 

 

Sunday, April 19:

FB and Instagram: Goofy About Spring?  We are!  Visit our beautiful topiary displays of your favorite Disney characters before their gone! #freshepcot #goofy

goofy

 

Monday, April 20:

FB: Meet your favorite Disney princesses around the world at Epcot.  Find your princess’ location and schedule here: https://disneyworld.disney.go.com/entertainment/epcot/

#disneyprincess #epcot

Twitter: Meet your favorite Disney princess around the world at Epcot. #disneyprincess #epcot http://goo.gl/enakHP

2013disneyprincess

 

Tuesday, April 21:

FB: Make a reservation to swim with the Disney Dolphins!  This exclusive and intimate encounter is limited to eight guests per day.  Call 407-WDW-TOUR. #epcot

Twitter: Make a reservation to swim with the Disney Dolphins!  Call 407-WDW-TOUR. #epcot

dolphins-in-depth-00

 

 

Wednesday, April 22:

FB: Celebrate Earth Day and hear about conservation efforts to protect coral reef, sea turtles and more at The Seas with Nemo and Friends. #earthday #nemo #freshepcot

Twitter: Happy Earth Day!  Visit The Seas Nemo and Friends to hear about conservation efforts. #earthday #nemo #freshepcot

seas-with-nemo-and-friends-00

 

Thursday, April 23:

FB: The Paul McKenna Band is strumming contemporary tunes from Glasgow in the United Kingdom Pavilion.  Seven showtimes today!  #epcotshows #paulmckennaband

https://disneyworld.disney.go.com/entertainment/epcot/

Twitter: Seven showtimes today for the scottish persuasion Paul McKenna Band. #epcotshows #paulmckennaband

http://goo.gl/enakHP

pmb

 

Friday, April 24:

FB: Guess who is playing the Garden Rock Concert Series this weekend?  The Guess Who rocks the stage at America Garden Theatre, Friday, Saturday and Sunday evenings at 5:30pm, 6:45pm and 8pm.  #gardenrock #guesswho https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Twitter: Guess who is playing Epcot’s IFGF? #gardenrock #guesswho  http://goo.gl/3c7EPP

theguesswho_hdr

 

Saturday, April 25:

FB: Baby, You’re a Firework. IllumiNations: Reflections of Earth Firework Spectacular.  Nightly at 9pm. #epcotfireworks

Instagram: Baby, You’re a Firework. IllumiNations: Reflections of Earth Firework Spectacular.  9pm nightly.  #epcotfireworks

illuminations

 

Sunday, April 26:

FB: Don’t miss nationally known author, landscape designer and professional horticulturist, Jessi Bloom today at noon and 3:00pm on the Fresh Epcot Stage. #freshepcot

Twitter: Don’t miss professional horticulturist, Jessi Bloom today at noon and 3:00pm on the Fresh Epcot Stage. #freshepcot

bloom

 

Monday, April 27:

FB and Twitter: Be sure to pick up a Garden Passport and get it stamped at all your stops along the way! #freshepcot

create graphic with garden passport

 

Tuesday, April 28:

FB: Oh no!  Test Track will be closed today for scheduled maintenance. Please enjoy one of our other thrill rides at Epcot. #epcot

Twitter: Oh no! Test Track will be closed today. #epcot

text only post

 

Wednesday, April 29:

FB: Epcot Poll: What’s your favorite part of the International Flower & Garden Festival? #freshepcot

Twitter: Epcot Poll: What’s your favorite part of the International Flower & Garden Festival? #freshepcot

create graphic with question

 

Thursday, April 30:

FB: Celebrate International Jazz Day at World Showcase.  Enjoy food and music from 11 different countries. #epcot #jazzhands

Twitter: Celebrate International Jazz Day at World Showcase.  #epcot #jazzhands

international-jazz-day-640x360

 

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