augmented reality

The Uberfication of Real Estate

We are a society of ultra-convenience.  We use our smartphones for instant information from giant search engines like Google and Bing, we stay connected to friends and strangers all over the world on social media networks such as Facebook and Twitter and we can get a ride with push of a button from apps comparable to Uber and Lyft.  We live an on-demand lifestyle with the ability to order almost anything online from websites similar to Amazon and Zappos and have it delivered within a few days to a few hours.  We watch our favorite movies and televisions shows on streaming sites like Netflix and Hulu.  It’s even possible to purchase a used-car online from private sellers on eBay or auto dealers such as CarMax.

How far away is a reality where we make much larger, life-event purchases online – like buying a home?  How will the home buying process evolve in this convenience economy?  While there’s still a long way to go, the uberfication of real estate has begun.

Mobile App Home Search

The National Association of Realtors® suggests that 89% of home buyers used the internet to search for homes.  Shoppers are using sites like New Home Source, Zillow and Realtor.com to search properties with all the features on their wish list that are available in the zip codes they desire.  They can view floor plans, photos, videos and virtual tours from their mobile phone to explore a home before ever visiting the actual location.  They can also find and hire a realtor with plenty of experience in home sales and knowledge of the community to guide them through the process of purchasing a new or resale home.

the uberfication of real estate

Many home buyers are out and about doing their own home search in the neighborhood they want to live in.  According to the National Association of Realtors latest data, 38% of home buyers drive by properties they found online.  For this type of home shopper, mobile apps like HomeSnap let the user snap a photo of a home and pull up all the pertinent sales info from its estimated value to what schools are in the area.  I’ll show you how it works in the video below.

 

Virtual Reality in Home Buying

Real Estate is slowly moving from the virtual tour, where users can see a 360-degree view of each room inside a home with the click of a mouse, to a virtual reality tour where buyers wear goggle-like headsets and walk around the property from anywhere in the world.

In the tweet above, Microsoft shared a New York Times article where real estate buyers in New York City sported Samsung Gear headsets to experience a property that was not built yet.  Developers are hiring designers to create virtual renderings of their buildings based off architectural plans.  Their hope is to be able to sell the homes before they ever begin construction.

An online marketing firm out of Texas, BDX or Builders Digital Experience, is beginning to demo a virtual reality tour for national home builders to use on a larger scale.

A “fully immersive interactive tour of a model home” could be very useful for home builders as well as relocation services and realtors.  This “self-navigation through the home gives a more realistic sense of flow and layout” than the current virtual tours offered online.   With this technology a home shopper can do more than get 360-degree view of a property.  They can virtually walk through a new home step by step.

For homebuilders, this wouldn’t negate the need to build a model home.  Many home buyers enjoy the experience of touring a fully-merchandised model to see built out options and upgrades or simply to gather décor inspiration.  But a virtual reality walk-through would be a welcome tool for buyers purchasing a home from another state or country.

There are several different virtual reality headsets on the market that can be used with a smartphone, computer or gaming system to view virtual or augmented reality content.  Samsung Gear VR was mentioned in the New York Times article and currently sells for $99.  To name some others, there’s Oculus Rift, which is owned by Facebook, and will cost around $599.  The PlayStation VR Headset will be released this fall and is expected to run you $399.  The Microsoft HoloLens, which will have a full Windows 10 platform integrated into the wearable device, has a whopping price tag of $3,000.

For now the most cost-effective option I could find is Google Cardboard.  I bought one online for about $10 and you can check out my quick demo below.

 

Push Button, Get Mortgage

Rocket Mortgage by Quicken Loans debuted during Superbowl 50 in February 2016.  Their slogan is “Push Button Get Mortgage”.  A very simple and direct message implying home buyers can apply for and get a decision on a home mortgage from their mobile phone.

However, their commercial caused quite a controversy on twitter.  Many people implied that a mortgage is just one of those things that shouldn’t be easy or convenient.

There definitely seems to be concern and possibly confusion among these social media users that offering a convenience product somehow relates to less- stringent loan decisioning models.  Quicken Loans was quick to respond the following day that it was not changing its guidelines, but Rocket Mortgage makes the process of applying for a mortgage less intimidating and easier to understand.

And to be fair, there were also many users in the Twitter-verse that thought the Rocket Mortgage Superbowl commercial was very well done and some who seemed excited to simplify the dreaded process of securing a home mortgage or refinancing their current loan.

Conclusion

Overall, the smartphone has dramatically changed our way of life and will continue to do so with emerging technology and applications that focus on convenience and user experience.  It will be up to each individual to weigh the pros and cons of these new processes to determine if they are helpful and effective in their personal life.  It’s definitely exciting to see what products will become mainstream and which will fade out into obscurity.

 

How Facebook Will Transform the News

Facebook has been making significant contributions to social journalism in recent months.  They have introduced Instant Articles, Facebook Mentions and Signal, all of which will enhance how news is created and how it is consumed.  This extraordinary company has the potential to profoundly change the world, as if they haven’t already.  Yet, some news organizations are screaming wolf, suggesting that Facebook has too much power.

What influences will Facebook bestow upon us over the next five years and will this help or hurt our established news organizations?

Facebook as a news organization

With Facebook’s interest in hosting news articles through their own site, rather than driving traffic to the website of the media outlet, rumors have surfaced that Facebook could possibly become its own news outlet.  It’s not a huge leap to think of a Facebook News department complete with writers, reporters, photojournalists, producers and editors.  They are already deliver and distribute the news, so curating it makes sense.

Perhaps a more fitting scenario of Facebook entering the new curation industry would be for the social network to acquire an established news publisher, like Forbes.  This kind of procurement would be aligned with Facebook’s known behavior having purchased companies like Instagram, WhatsApp and Oculus.

While this probably isn’t a true focus of Facebook (more like Twitter), Facebook could better serve media outlets and news organizations, if they had first-hand experience with the industry’s biggest challenges.

Wearables and augmented reality

Wearables and virtual reality still seem a bit futuristic.  Sure, we have tastes and samplings of both including the Apple watch and Google Glasses.   However, Facebook’s acquisition of Oculus suggests that this type of technology could soon be a part of our everyday lives as well as our social experiences.

Mark Zuckerberg confirmed last year that the company was working on a new platform using augmented reality.  Augmented reality would augment a user’s vision using a wearable like a contact, so the user isn’t distracted by looking down at a smartphone.  Facebook is calling it a head-up experience.

There aren’t many details as to how this technology would be consumed in the daily lives of its users or how news organizations could capitalize upon it.  However, with increased use of live streams, one could argue that in the future, we will be able to assemble these live streams to experience any event first hand, as if we were there.

Messaging

Facebook Messenger allows users to send instant private messages to their friends and Facebook’s WhatsApp is already sending and receiving more messages than traditional SMS.  People want to share experiences and moments with their friends the way they do on social media but privately. This technology will continue to develop and new ways to message through photos and videos will emerge.

How will messaging affect the news?  With the amount of data Facebook has compiled on its users, it could predict which news stories are of interest to a specific person based on their behavior and location and send those directly using whatever platform comes next for messaging.

For me, it’s not a question of Facebook having too much power.  It is a reality that Facebook and other social media networks produce a greater awareness of what is happening in the world around us.