marketing ninja

The 5 Secret Identities of a Super Social Media Manager


A common question of the elusive social media manager is “what do you do all day?”  Alas, the role does require a bit more than the ability to stalk your friends on Facebook all day long.  In fact, the social media manager has many secret identities the average person would not associate with this demanding position.  Whether they are a part of a large cohesive team or a department of one, a social media professional must be a jack of all trades.

The Explorer | The social media manager scours the vast digital landscape to find the best content for sharing.  Starving for knowledge, he revels in the discovery of information.  A creature of curiosity, our hero is also a pop-culture connoisseur.

The Author | She writes, rewrites, revises, and repeats.  Composing credible and engaging blog posts, ad copy, social media responses, press releases and more, our wordsmith protagonist loves creating literature.

The Engineer | Social media ninjas need to have the techy skills to take photos, edit videos, create graphics and design the whole content package.  From plugins to popups, this savvy architect has just the right amount of computer geek know-how.

The Advocate | The social media manager is the champion of their brand’s online community.  She promotes the brand, encourages interactions, initiates conversations, disseminates information, educates the public and builds relationships.  Maintaining the brand voice, the social media manager supports communication with a touch of humor and ingenuity.


The Analyst | Measure everything!  The super social media manager is very goal-oriented and will track specific metrics to determine where he can make relevant adjustments to the strategic plan.  This cunning individual makes decisions based on the data and analytics and is always calculating the ROI.

Who knew a social media manager had to be an expert at more than just Twitter and hashtags?  As you can see, this role is an integral part of any company and is essential to a brand’s communications strategy.  It’s no wonder there are more social media jobs than there are people to fill them.  It takes a special and talented individual to navigate this profession.

Will Work For…

This week I need to hard sell the most personal brand of all – my own.  How does one humbly and authentically submerge another in their own pool of self-promotion?  My mechanism is usually humor.  Bringing a smile to someone’s face isn’t only about sharing joy.  In my case, it is how I introduce people to my personality.

If I could land any job, anywhere, I would stay right here in the incredible city where I took my first breath, Las Vegas.  There’s a little company called Zappos that has offices downtown and I would punch a baby in the face to be a part of such a charismatic team of individuals.  I might even send Tony Hsieh an email like this one:


Dear Mr. Hsieh,

On a scale of 1-10 how weird am I?  I can successfully achieve any number on the scale depending on a variety of factors.  This playbuzz quiz, a very reliable source, says I’m insane.  Really, I don’t think I’m too weird.  Kind of normal.  Slightly boring at times.  But who knows what people see when they observe me in my natural habitat.   I have been a marketing ninja since 2003 and I am currently honing my skills as a social media samurai in the hottest masters program in the country at the University of Florida.

Tony, I want to be a part of your marketing team.  Let’s get the obvious reasons out of the way; its one of the coolest work environments in the country.  Office space to rival even the hippest Silicon Valley based companies but an unrivaled corporate culture and a true connection to the community?  The optimal question is why wouldn’t I want to join the Zappos kingdom.  I know Zappos is a place where I could unlock my imagination and achieve enlightened development.

Reasons to Hire Me:

  • I don’t approach social media like this

  • I do approach social media like this


  • I am fluent in Hashtag, plus its so entertaining to see people’s reactions to this language


Things I have done:

  • shut up and dance
  • created small humans
  • eaten a can of cake frosting

Things I will do:

  • walk on the moon
  • be the keynote speaker at a conference
  • take more naps

You can also check out my pinterest board to learn a little more about my personal brand.

Please be sure to use the secret code question, “Do you want to grab a slurpee?” when calling, emailing or texting so we know neither of us are robots.

Looking forward to learning more from you,